As technologies and techniques evolve with time, there are a few basic principles that don’t really change. Scriptwriting is one such pillar whose expression might have transformed, but the fundamenta
Six Tips to Script a Success Story
A brand-new take on writing the perfect brand video There are millions of brands, waiting to tell millions of stories. Some memorable, some not. In this ocean of noise, how do you tell your brand stor
The 12 Principles of Animation
The brains behind many of our favorite Disney films, Frank Thomas and Ollie Johnston, left us with 12 principles of animation. In their book ‘The Illusion of Life’, they have recorded a river of knowl
The Recipe for a Viral Video
There’s something about video content that makes consuming it, incredibly engaging. It takes barely any effort on the part of viewers, to get absorbed by the story unfolding in front of their eyes. Al
7 Questions to Ask Yourself Before Choosing A Video Agency
Have you been considering video content for your brand? Your instincts are right on point, because consumption of online video is growing and how! It is said that by 2020, 82% of all Internet traffic
Get It Right
Choosing the perfect animation style for your video. You have the right content to tell the perfect story about your brand. You even have a meticulously crafted script. But when you approach a video p